To ensure a cohesive, professional, and well-organized look for the Harvest Festival, all teams are
requested to follow the guidelines below. These standards will help maintain consistent branding,
improve visibility of promotional materials, and create a more impactful experience for all
attendees.
1. Use Standardized Material Sizes
All materials to be displayed in the field must follow the standard sizes provided by the Creatives
Team. This ensures uniformity across all Harvest Festival locations.
● Backdrop – Harvest Festival (Jackpot 102, Leads 143 & Lav777)
Size: 10 ft (W) x 5 ft (H)
● Welcome Banner – Jackpot 102, Leads 143 & Lav777
Size: 5 ft (W) x 4 ft (H)
● Individual Product Banners
Size: 3 ft (W) x 6 ft (H)
○ Agrochemicals
○ Seeds
● Coupons
Size: 2 x 3.5 inches
● Plot Signs
○ Small: 3.5 ft (W) x 1.5 ft (H)
○ Medium: 4 ft (W) x 1.5 ft (H)
○ Large: 8 ft (W) x 3 ft (H)
● Additional Materials
○ Taffetas – Standard size
○ Buntings – Standard size
● Invitation
Size: A5 paper
● Entrance Arch Signage
Size: 15 ft (W) x 3 ft (H)
Clearance: 8 ft (H)
2. Ensure Accuracy and Updated Materials
All promotional materials must be accurate, up-to-date, and aligned with the latest branding
standards. Before production or installation, kindly verify that the designs and information used are
the most recent versions approved by the Creatives Team.
3. Event Infrastructure (Optional but Recommended)
While not mandatory, requests for additional event infrastructure such as tents and
platforms/scaffolding are highly encouraged. These elements help create a more structured event
setup, provide comfort for attendees, and improve the overall presentation of the festival.
4. Strategic Event Area Setup
The designated Harvest Festival area should be arranged so that all promotional materials
(promats) are visible and surrounding the main event space. This layout helps highlight the
products being promoted and ensures that the event location stands out clearly within the field.
5. Follow the Provided Field Layout
All teams must comply with the official field layout provided. This layout serves as the guide for
the proper placement of banners, plot signs, and other promotional materials to maintain visual
consistency and maximize the effectiveness of the event setup.
By adhering to these guidelines, we can ensure that all Harvest Festivals present a consistent
brand image, organized setup, and impactful experience for farmers, partners, and guests.
You may request a different set of agrochemical products you wish to include on the banners, but for
the standard materials, you may access the drive folder thru this link: